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News & Blog

Welcome to the News and Blog section of PRESWERX GLOBAL, your premier source for insights, updates, and behind-the-scenes looks into the world of themed entertainment design and innovation. Here, we share the latest news about our groundbreaking projects, delve into the trends shaping the industry, and provide thought leadership on the future of immersive experiences. Our team of experts from the realms of architectural visualization, interactive experiences, and VR & AR content development, along with our insights into intellectual property strategy and art direction, contribute to a rich tapestry of articles designed to inspire and inform. Whether you're interested in the technical intricacies of our latest projects, the creative processes behind our conceptual developments, or our perspectives on emerging technologies, our News and Blog page is dedicated to keeping you at the forefront of the themed entertainment industry. Join us as we explore the cutting edge of creating unforgettable experiences, and stay tuned for regular updates from the team at PRESWERX GLOBAL.

Events
Networking
Intellectual Property
Licensing

PRESWERX GLOBAL Attends Licensing Expo 2024 in Las Vegas

PRESWERX GLOBAL is a resource to IP holders, brands and license holders, providing IP and creative strategies and oversight to assist in the transformation, application and integration of IPs into the built environment of themed, immersive, live and experiential entertainment.
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Last month, the vibrant city of Las Vegas hosted the much-anticipated 2024 Licensing Expo, the premier event in the licensing industry. This annual expo serves as the global hub for the world of licensing, providing a platform for industry leaders to showcase their intellectual properties (IP), discover new trends, and forge lucrative partnerships. It’s an essential gathering for anyone involved in the buying, selling, and creation of intellectual property across various industries, from entertainment to consumer goods. PRESWERK GLOBAL was proud to attend this year’s Licensing Expo, represented by our Vice President, Maurice Bulus. Our participation was focused on demonstrating how PRESWERX GLOBAL serves as a critical resource for IP holders, brands, and licensing agents. We engaged in meaningful conversations with numerous prospective clients about how our services can enhance the value of their IPs when integrated into physical spaces like theme parks, experiential exhibits, and other themed environments. The prospective clients we met at the Expo included a diverse group of IP holders and licensing agents, all looking for innovative ways to apply and transform their properties into immersive experiences. These stakeholders are typically in search of creative strategies that not only preserve the integrity of their IP but also expand its reach and impact through physical manifestations. Our discussions centered on how PRESWERX GLOBAL could assist in these transformations, ensuring that the IPs are adapted thoughtfully and strategically to create engaging, immersive environments. At PRESWERX GLOBAL, we offer a suite of services tailored specifically for the unique needs of the licensing industry. These services include IP and creative strategy development, as well as oversight during the application and integration processes of IPs into built environments. Our approach ensures that every aspect of the IP integration respects the original essence of the property while exploring new, never-before-seen avenues for engagement and revenue generation. Utilizing cutting-edge technology and innovative design principles, we help IP holders and brands create immersive, themed spaces that resonate with audiences and drive financial value. Our expertise not only lies in the technical execution but also in our ability to see the bigger picture—how an IP can transcend traditional media and become a part of everyday, tangible experiences for consumers. The 2024 Licensing Expo provided us with an incredible opportunity to connect with the right partners and articulate our vision. PRESWERX GLOBAL is excited to continue these conversations and collaborations, ensuring that intellectual properties not only maintain their relevance but thrive in new and experiential formats. Our commitment to innovation and respect for intellectual property drives our mission to turn creative visions into real-world successes.

Cruise Line Industry
Events
Networking

PRESWERX GLOBAL Attends Seatrade Cruise Global 2024 in Miami, FL, USA

PRESWERX GLOBAL showcased innovative cruise industry solutions at Seatrade Cruise Global 2024, emphasizing immersive experiences and technological advancement for future collaborations and growth.
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Last week, the bustling Miami Beach Convention Center played host to the prestigious Seatrade Cruise Global event, held from April 8 to April 11, 2024. This annual gathering is the pinnacle for industry leaders in the cruise sector, serving as a vibrant platform for networking, showcasing innovations, and setting future trends. As the global cruise industry continues to expand, events like Seatrade Cruise Global offer invaluable opportunities for stakeholders to connect and discuss the dynamic evolution of this thriving market. PRESWERX GLOBAL was proud to participate in this year’s event, represented by our Vice President, Maurice Bulus. Our presence at Seatrade was not just about attendance; it was about engagement and advancing the conversation around the future of cruise line and port development. We were there to meet with a diverse group of prospective clients, including major cruise lines and government officials responsible for the development of tourist-centric ports. These meetings were crucial as we discussed how our cutting-edge services can support the development and refurbishment of their fleets and facilities. Our discussions focused on the specialized needs of the cruise industry, from conceptual design to the immersive experiences today’s cruise travelers expect. We highlighted our comprehensive range of services, including Ideation/Conceptual Design, Art Direction, and various Visualization services like 1:1 Digital Twin and Interactive Experiences. These services are tailored to help our clients visualize and virtually experience proposed designs for new ships and those undergoing refurbishment in dry docks. PRESWERX GLOBAL employs advanced technologies such as Unreal Engine, which plays a pivotal role in the Conceptual, Schematic, and Design Development phases of project delivery. These technologies enable us to create Pitch-vis, Pre-vis, Tech-vis, and Post-vis interactions that not only captivate but also convincingly convey the potential of a project to stakeholders. Our ability to provide these interactive and immersive experiences is what sets us apart in the industry. As we reflect on our successful participation at Seatrade Cruise Global 2024, we are excited about the potential collaborations that emerged from our discussions. The event has once again affirmed its status as an essential forum for fostering innovation and partnerships in the cruise industry. PRESWERX GLOBAL is enthusiastic about contributing to the sector’s growth and helping shape the future of cruise line and port experiences worldwide. Our commitment to excellence and innovation continues to drive us forward, ensuring that our clients receive nothing but the best in design and technological advancement.